Hear the thinking behind the sound.

For Miele, Audity GmbH developed a concept that combines shared sound patterns with acoustic characteristics for individual appliance categories. The structure supports product differentiation while maintaining a common identity.

Sound colors reflect the character of each appliance, while recognizable patterns provide continuity across the range. The concept also allows the system to extend to future categories.

Audity GmbH's sound concept for Teufel connects functional interaction cues with a palette of instrument sounds and digital elements. It carries the brand's character into everyday actions such as pairing, connection and charging.

The sound family demonstrates how practical feedback can contribute to a recognizable product experience.

Audity GmbH worked with Sofascore on concise sound modules for score events, game start and finish, and general notifications. The brief included the challenge of frequent, repeated alerts during live sports.

The sound direction connects clarity with the energy of sport while avoiding literal stadium effects.

Audity GmbH developed the Bosch Brand Sound around a five-note motif associated with “Invented for life.” The concept connects music, communications and product experiences through a shared acoustic identity.

The project received the Corporate Design Award 2026 in the Corporate Sound Design category.